Sales is as much of a profession as accounting, law and engineering. If you work full time as a sales representative then you are in a professional career and should consider yourself a professional. Whether you are selling shoes or MRI-scanning equipment, you should be very proud to call yourself a salesman or saleswoman. It is the most honorable and important of all business professions. Sales generate the case flow that is the life blood of a company, making sales people indispensable. Have pride in yourself, your company and the products you represent. That attitude will generate respect from your prospects and make you more successful at your job. For buyers to see you as a professional you have to see yourself as a professional and conduct yourself accordingly.